Here's a list of our favorite marketing tools. Take a look over the list - these may just be what you are looking for to help better your Institutions marketing.

Blogs / webpages
•WordPress  - With WordPress you can play for free, fast, highly efficient and magic at the highest level websites, update and optimize.

• Thesis Theme –.One of the most powerful theme that there are for Wordpress Thesis is SEO-optimized and offers the best internal adjustment and layout changes.

• WooThemes- An alternative to Thesis are the themes of WooThemes.

• Optimizepress- A very strong theme for WordPress, with which you can create squeeze pages, sales pages, video sales pages and members pages

• Wishlist - It is the leading membership plugins for WordPress. This plugin you can use use in addition to unlock content weekly and display certain members specific content.

Hosting
• All-Inkl usive - 1A Serivce, good pricing structure, reliable hosting, and it is fast (important for good SEO rankings)!

Payment provider
•DigiStore24 - A very good German payment provider that is fairly new on the market, but already able to establish very good since the beginning.

•Clickbank - The world's largest provider of digital products also acts as a payment service provider (sales of products). For the traffic formula you can  use Clickbank as a payment service.

• S

 

hareit- A large payment providers and marketers representing some of the major German Internet.

Membership Software
• DigiMember- A German and based on WordPress software for creating and managing an entire system members, including connection to a payment provider, time-delayed activation of content, integration of e-mail provider etc.

Keyword Analysis
• Market Samurai.- The frequently used by me program to find new keywords to analyze markets to find backlink sites and to check the rankings at Google. The advantage of this is that it is free in a test phase, and requires only one-time cost for a full version.

•Google Keyword Tool - After Market Samurai and short analysis is Google's free keyword tool a must for every Internet Marketer. If you are logged in, you can see better results.
•Google Insights - also a very good way to find new markets and to compare markets and keywords together!
• Seo PowerSuite- also a very powerful keyword analysis tool and ideal to check search engine rankings and backlinks. The free version already contains plenty of features!

•Google Trends - Good to track trends and the create content that is in demand. Unfortunately, only in English.

• SECockpit - The currently best keyword research tool.

 

Analysis / Tracking Tools / Conversion
• Google Analytics  - The number-one tool to count visitors on your site and find out where they come from and what they do.

Advertising
•Google Adsense - A very simple and fast way to earn already from the beginning money with the  Web site.
• Google Adwords- Conversely, you can very quickly and easily visitors 'buy' on Google Adwords by paying for ads in the largest search engine.
•Facebook Ads - The counterpart to Google - here you can very well serve ads and attract for a small fee, interested visitors to its content.

Email Marketing
• AWeber - is a very good e-mail provider that there are already more than 10 years on the market.

Outsourcing
• Scriptlance - A very good platform to find international programmers and designers

•Logotournament  - If you need an excellent logo within a short time, LogoTournament is the best choice!

• fiverr.com- offer English-language marketplace with many providers, the services for $ 5 (about 4 euros). Here you can find to fiverr.com tests and opinions.

Video recordings
•Screenflow  - Counts besides Camtasia at the best programs to record your screen to edit and publish.
• Camtasia - The counterpart to ScreenFlow and also very good.

FTP
• Filezilla –

Time management
• TimeOut -The program to comply with breaks and to ensure greater productivity in the workplace.
• Wunderlist - A beautiful and easy to use task management tool that automatically synchronized across devices. The perfect to-do list!

Graphics / Banner / Design
•Adobe Photoshop - The ultimate in graphics and design. With this program you can do everything (if you can ;-) because).
•Skitch - A real cool tool to change screenshots and add tags or comments and to draw sketches (Mac).
• Cover Action Pro - To create 3D artwork and video thumbnails. Only works in conjunction with Photoshop, but is very easy to use and works 1A.
•  99Designs- A Crowd-platform, where you can let you create a lot of banner / logo / design drafts and then selecting the best and only pay for it.